May 13-17, 2019, Almaty, Kazakhstan Kazakhstan Press Club

Management and Business

Daily sessions run from 9 a.m. to 6:00 p.m.

Coffee Break from 10:30 a.m. to 10:45 a.m.

Lunch Break from 12:30 p.m. to 2:00 p.m.

Coffee Break from 3:30 p.m. to 4:00 p.m.

Instructors: Jim Flink (Missouri School of Journalism, Columbia, Missouri, U.S.A.)

Monday (May 13)
09:00 – 10:30 Introduction to Workshop .  Overview of the Module, approach   Entrepreneurship and Efficiencies of Scale (Jim Flink)
10:30 – 10:45 Coffee Break
10:45 – 12:30 iPhone Training (end to end)
12:30 – 14:00 Lunch Break
14:00 – 15:30 iPhone Training (field work)
15:30 –16:00 Coffee Break
16:00 – 17:30 Bring back and edit phone/publish
17:30 – 18:00 Wrap- Up
Homework Create full-length movie using mobile phone and editing applications (show-tell)
Tuesday (May 14)
09:00 – 10:30 U-Incorporated
10:30 – 10:45 Coffee Break
10:45 – 12:30 Apps and platforms (VK, FB, Insta, YouTube)
12:30 – 14:00 Lunch Break
14:00 – 15:30 Apps and platforms
15:30 – 16:00 Coffee Break
16:00 – 17:00 Data – driven insights
17:00 – 18:00 Open Lab
Homework Deploy content on multiple platforms.  Show-tell
Wednesday (May 15)
09:00 – 10:30 Native Advertising and Content Marketing
10:30 – 10:45 Coffee Break
10:45 – 12:30 Content marketing
12:30 – 14:00 Lunch Break
14:00 – 15:30 Breaking down the 5 Ws and the H
15:30 – 16:00 Coffee Break
16:00 – 17:00 Digital Strategy and Deployment/Research
17:30 – 18:00 Homework: Research and develop a content marketing strategy based on rubric provided.  Show-tell.
Thursday (May 16)
09:00 – 10:30 Media Business Plan
10:30 – 10:45 Coffee Break
10:45 – 11:45 The Importance of Remaining Vertical
11:45 – 12:30 Newsroom management (allocation modeling)
12:30 – 14:00 Lunch Break
14:00 – 15:30 Newsroom management (allocation modeling)
15:30 – 16:00 Coffee Break
16:00 – 17:00 Organizational insights/development
17:00 – 18:00 Homework: Create a “new master plan” for your media organization using Alexander Osterwalder’s Business Model Canvas.  Show-tell.
Friday (May 17)
09:00 – 09:45 Where the News Doesn’t Come First
09:45 – 10:30 Trends and monetization opportunities Coffee Break
10:30 – 10:45 Coffee Break
10:45 – 12:30 Case studies
12:30 – 14:00 Lunch Break
14:00 – 15:30 Visionary opportunities
15:30 – 16:00 Coffee Break
16:00 – 17:30 Presentations and Feedback